The Product Design Sprint

Five-day process of answering critical business questions through design, prototyping and testing ideas with customers.

What is a product design sprint?


The product design sprint was developed by Google Ventures. It is a five-day process of answering critical business questions through design, prototyping and testing ideas with customers.

The idea of sprints originates with the Agile framework. These frameworks were adapted to the idea of “design sprints” thanks to the Google UX teams, Google Ventures and Google [x] and teams across the industry.

While sprints are popular at Google, they are also used by startups and companies of any size.

With the design sprint, it gives companies the ability to build and test nearly all idea in just 40 hours (5 days). Sprints are useful starting points when kicking off a new feature, workflow, product, business or solving problems with an existing product.

There are five phases on the design sprint:

(1) Understand, (2) Diverge, (3) Converge, (4) Prototype, (5) Validate